此类文章搜索 SEO（Search Engine Optimize - 搜索引擎优化）可以找到一大堆。但我不喜欢过于 Professional 的SEO，过于功利，充满了恶意欺骗，只是因为对方是程序而没有愧疚感？拜托，多一些诚信，少一些谎言，毕竟人活着不全是为了名利...
这篇文章说的就很简单直白，值得看看（意译加上我自己的理解和经验）。
Is there a way to get indexed better by the search engines?
There is no single technique, but a number of factors can help.
- Search engines index the textual content of your site, so use a meaningful
1<title>, use meaningful headings (<h1>, <h2>, and so on), and provide meaningful ALT text for images.
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3使用有含义的 title （网页标题）标签；使用有意义的 h1-h7 （标题）标签；给图片加上有意义的 alt 值。有几个问题说一下：很多人喜欢把自己的站点名写在前面，网页内容标题写在后面，这样不对，应该把站点名称写在后面或者不写。图片如果只是用来排版装饰，尽量以背景的形式出现，如果非要嵌入图片，请加入替换（alt）文字,如果实在没有写成 alt="" (中间没有空格,以便通过验证)
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5* Many search engines ignore frames, so avoid them, and be sure to provide useful NOFRAMES content if you do use them.
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7尽量不要使用框架,因为搜索引擎会忽略它。
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9* Most search engines ignore image maps, forms, and JavaScript, so make sure that navigating your site doesn't depend on them. Provide normal links for site navigation.
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11大所数搜索引擎忽略图片热点链接,表单和javascript，所以不要用这些方法来制作导航。就用最简单的链接即可。
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13* Avoid using META refresh, because many search engines penalize sites that use it (META refresh has been used to trick search engines).
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15不要使用 <meta ...="" http-equiv="refresh"/> ，因为有人曾经用它来作弊，搜索引擎会惩罚这样的站点。
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17* The indexing programs of some search engines (including AltaVista and Infoseek) will also take into account <meta content="..." name="keywords"/> tags that appear in the <head> part of your documents. However, META keywords have been used to trick search engines, so many will ignore your keywords list if you repeat a given keyword too often. At this writing, "too often" means "more than 7 times" to some popular engines, but that may change in the future as indexing programs are changed to defend against trickery.
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19<meta content="..." name="keywords"/> 这样的写法会被 AltaVista 和 Infoseek 这样的搜索引擎读取,但关键字不要重复太多。实际上我记得有文章说到，这些 meta 关键字之类的东西现在的搜索引擎根本不看。这就是不诚信的代价。
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21* If you include a <meta content="..." name="description"/> tag in the <head> part of your documents, then some search engines will use the content of this tag as your site's description when displaying search results. This won't affect your ranking in searches, but it can help search engine users understand what your site offers when a search does find your site.
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23The CONTENT attribute of the META keywords and description tags may contain up to 1022 characters, but no markup other than entities.
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25大致同上。content只能使用实体文字，且不得超过1022个字符。
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27You might want to preview your site with a text-only browser like Lynx, to get an idea of how your site appears to search engines. Search Engine Watch at <url:http :="" searchenginewatch.com=""></url:http> is a Web site dedicated to search engines and strategies for Web page authors.
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29可以用这个 http://searchenginewatch.com/
30看看你的页面在搜索引擎“眼”里是个什么德行。
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32Finally, note that some search engines ignore sites hosted by well-known free hosting services. Other search engines index only a certain number of documents per server, so while early customers of free hosting services may be indexed, later customers may be ignored.
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34一些搜索引擎会忽略著名的免费主机站点。另一些只会索引某一台服务器上的一定数量的页面，所以后面注册的站点就不会被索引。
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36我的看法就是：搜索引擎毕竟是人编写和维护的，你甭想玩那些无聊的小猫匿，人家不是傻子。内容，一切都是内容！</head></head></h2></h1></title>